esp-idf/examples/peripherals/usb/device/tusb_sample_descriptor/sdkconfig.defaults

CONFIG_TINYUSB=y
CONFIG_TINYUSB_DESC_USE_ESPRESSIF_VID=n
CONFIG_TINYUSB_DESC_CUSTOM_VID=0x303A
CONFIG_TINYUSB_DESC_USE_DEFAULT_PID=n
CONFIG_TINYUSB_DESC_CUSTOM_PID=0x3000